With more than 3.8 billion smartphone users in the world today, it’s only right that you learn to market to people on their medium of choice. Developing a mobile app can help you grow the reach of your company and brand.
It isn’t enough to just have an app, you also need a winning app growth strategy that will get results, conversions, and ultimately, revenue. Use this guide to learn more about the importance of app growth, and how you can achieve it.
Why Is App Growth So Crucial in 2023?
If you’ve got the entrepreneurial spirit, it’s crucial that you embrace app development to the fullest. Mobile device use will only continue to grow, along with the growth of Internet of Things (IoT) devices, which also use apps.
People are also getting into wearables and voice search, and are finding new ways to access the web outside of traditional websites. Having a mobile app will help you compete, stay relevant, and gain plenty of market share in your industry.
What’s Your Growth Strategy?
You need to incorporate a working growth strategy to make sure your app finds the right people and gains traction. Here are some tips to consider:
Start With Your Circle and Network
Word of mouth still goes a long way when you’re marketing anything. Spreading the word about your app to people that already like and appreciate you makes them more likely to share it with their networks.
The results will keep multiplying, allowing you to get more impressions and conversions.
Blog Up a Storm
The United States alone is home to nearly 32 million bloggers. Having a blogging strategy allows you to inform people, spread plenty of high Domain Authority (DA) links, and rank high on Google and other search engines.
Blogging is critical from a search engine optimization (SEO) standpoint and will help you generate useful traffic with less effort over time.
Use Social Media Outlets
Social media outlets are also a useful pipeline to getting more meaningful impressions for your app. Use a mixture of outlets based on your app’s demographics.
Some of the best social media platforms to market on include:
There are nearly 5 billion social media users in the world, which means a nearly infinite number of people you can spread the word to.
Focus on SEO and App Store Optimization
For app growth, you need to consistently work SEO and app store optimization strategies. Learn the best keywords to use, study the competition, and find out what metadata to use when you’re creating entries.
Search engines and app stores give you plenty of analytics to study, and you’re exposing your app to people looking for what you offer.
Apply These Promotion Ideas
The tips above are useful when you’re looking to achieve app growth.